
SHANGHAI POSTERS: The Power Of Advertising
How to seem coquettish and provocative, while at the same time looking coy and demure, was the art perfected by fashionable young women portrayed in pre-war Shanghai posters. They were a genre all to themselves. If the true power of advertising lies in seduction, here was a style that subtly hinted at much more than it revealed, even when promoting products as innocuous as lip-rouge, talcum powder, soaps, perfumes, cigarettes and the ubiquitous Shanghai movies.
| Author : | Anna Hestler | |
|---|---|---|
| ISBN : | 962-7283-95-9 | |
| Published : | 2005 | |
| Size & Extent : | 18cm x 10cm |